Real Estate Listings – The Backbone of Real Estate Websites

A good Real Estate website is incomplete without proper Real Estate Listings. The website would do very little to educate and inform the visitor. Listings for Real Estate not only attract visitors but also enable the website to grab their attention. Listings are rather the “real” thing a visitor wants to see in a site.

Always keep in mind that these listings should be up to date. We know Real Estate agents love seeing “Sold” on every property, but people who would be visiting your website would end up losing heart. Updating your website regularly is a must to keep your visitors coming back. Make sure your listings are in proper price order. It is essential that you have devised ways for them to search through the properties and kept it simple to use.

Interested property buyers tend to check back to your website every week, in the hope of finding fresh properties. You have to ensure that New Real Estate Listings are put up on a regular basis, to aid your customers in making a better decision. To prevent losing business, make sure that someone is made responsible for uploading New Real Estate Listings on your website and keeping the old ones up-to-date.

Depending on the program used to manage the listings section, it might require some extra training to make sure that these updates are made as quickly and efficiently as possible. An investment in professional practices is a wise decision and will prove to be fruitful. Most Real Estate Marketing websites believe in making making worthwhile websites for their customers. The websites that are built also have automatic property alerts that send out new listings via email every day to prospective customers.

While putting down Listings for Real Estate, it’s always a good idea to mark them separately for Commercial Real Estate Listings and the Residential ones. This can help new agents get off to a good start and can work as a new beginning for veteran agents who have been around for a while. Remember, the higher the number of your listings, the better your chances of selling.

By keeping these points in mind, you should be able to communicate about your real estate site better. You also need to ensure that you are able to project a professional image online, increasing your marketing reach and your bottom line.

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Real Estate Listing Agent – Top 7 Questions to Ask Your Prospective Listing Agent

So you’re a home owner who has decided, like about 90% of all home sellers, to hire a listing agent to help you sell your home. How do you choose from the hundreds or perhaps thousands of REALTORS® in your area? Here are some of the most important questions to ask your prospective Real Estate Listing Agent:

How long have you been in the business?

Reason for asking: With the lure of ‘quick and easy money’ (believe me, its NOT), every one with a few spare dollars and some extra time has decided to get into real estate. The joke is that in some States, liquor stores will accept, as forms of identification, your drivers license or your real estate license. I sometimes compare Listing Agents to Restaurants: Out of every 10 that start up, only 1 is still around after 2 years. Answer to look for: Minimum of 4 years experience.

Is this your full-time occupation?

Reason for asking: In many jurisdictions, it is NOT a requirement that a Listing Agent practice his craft full-time. While some places, such as my native Winnipeg, DO require that real estate be our ONLY profession, there are many places where your Real Estate Listing Agent could work on your file during the day, and then serve your meals at the local restaurant at night. Answer to look for: YES! Don’t list with a real estate listing agent who might have to choose between showing your home and picking up an extra shift at the local Piggly-Wiggly for some fast cash.

Where do you advertise my home?

Reason for asking: Nearly every Listing Agent uses the MLS®. Its a powerful way of getting your house noticed by buyers and other agents. But its not the ONLY way. Recent studies show that between 80% to 87% of home buyers start their search on the internet. so the answer you should be looking for includes not only the MLS®, but extensive internet presence.

Do you have a website?

Reason for asking: This goes hand-in-hand with the previous question. With such a high percentage of people looking on the internet, your Real Estate Listing Agent should have an effective website. I’m constantly amazed at how many agents don’t even have a simple site, let along a professionally managed, search engine optimized site. Answer to look for here is a definite YES, with some explanation of how effective the site is, Google ranking, Alexa ranking etc

If something goes wrong, who will I be dealing with?

Reason for asking: Many a Real Estate Listing Agent runs a ‘team’, and the only time you’ll actually be dealing with him is during your initial interview. And trust me…something WILL go wrong. Perhaps as little as spelling mistakes or poor picture quality in your listing, or it could be more significant such as the wrong price shown in the listing. Or perhaps you’ll just have some questions about feedback from the last showing. In all likelyhood, you will want to talk to someone about your listing, so make sure that you know who you’re going to be dealing with. the preferred answer here: “If any issues come up, you call ME directly anytime. You’re NOT going to be talking with my secretary, my assistant or my butler…. here is my cell number, it goes directly to ME”.

How many homes do you sell in a year?

Reason for asking: goes to experience. Find you how many homes the average real estate listing agent in your town or city sells and then compare. Answer to look for: Average is ok, but more experience is better. On the opposite end of the scale, if your prospective listing agent always carries in excess of 15 or 20 listings, how much time will he or she have to work on your home? Look for a nice balance.

How can I reach you?

Reason for asking: Chances are you will need to talk with your real estate listing agent, to ask him questions or to get updates. Make sure he or she has a cell phone, pager, e-mail and any number of ways for you to contact them.

Bo Kauffmann is a consistent top-producing Real Estate Agent with Remax Performance Realty in Winnipeg, MB Canada. He works with Home Sellers and Buyers, and has special knowledge in the field of Condominiums.

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Real Estate Mailings – Get More Expired Real Estate Listings

Every real estate agent has used some form of real estate postcard marketing over the span of their career. Yet many of these agents waste thousands of dollars a year because they don’t make smart decisions about who to send their real estate mailings to and what the mailings should contain.

As an agent for the past decade, I have made a fantastic living by using real estate mailings to generate expired real estate listings. This article will explain how I do it and how you can use real estate postcard marketing to beat your competition and dominate your local market. The best part is, if you use these steps, you’ll save thousands of dollars every year on your mailings and sell more houses than you ever have!

Step 1: Target Your Real Estate Mailings

The biggest mistake agents make when starting a marketing campaign is to make their address list far too big. The common thinking among agents is that the more people they mail to, the more business they will receive. While this may be true, few agents know how to mail to a much smaller list and still generate the same amount of business. Over the years, I have steadily reduced my mailing list size while dramatically increasing my revenue. Here are the tricks I use:

With rare exception, I no longer mail to entire neighborhoods (or “farm”). Instead, I target only expired real estate listings and those that have been withdrawn from the market.
Once I identify the expired and withdrawn homes, I identify the homes I want to market to. If a home is in a slow moving or depressed area, I take them off my list. I only target homes that have a high probability of selling. My knowledge of the market allows me to identify these homes quickly, but some homes I need to do more research on. While this may take 5-10 minutes per home, it will save time and money on the real estate mailings (see below)
I scan each of the expired real estate listings for the words “Short Sale.” If the home owner needs to negotiate a short sale with the bank, it is almost never worth my time or the cost to add them to my campaign.

It may seem tedious, but these steps will identify a list of homes in your market that are worth your complete attention. Having a highly targeted list of one to two hundred homes is far more valuable than having a list of thousands of houses that may not be looking to sell.

Step 2: Smart Real Estate Postcard Marketing

Now that you have spent the time to research and identify the withdrawn and expired real estate listings, you’re ready to out-market your competition.

While the rest of the agents in your market will have spent all of their money sending one postcard to thousands of people, you can now spend much less money sending several postcards to the small, targeted list you’ve created. Here’s a list of items I send out to my small list:

On the first day the listing comes off of the market, I send a jumbo, full color postcard to the homeowner. This postcard needs to be big and impressive, because the day the home is off the market, many agents will send their one and only postcard to the home. Make yours stand out.
On the second day, I send another postcard to the home. This is usually a smaller, full color 6 x 4 postcard. Make this postcard look similar to your first (i.e. same logo, colors, etc). For my real estate postcard marketing campaign, this postcard tells the homeowner that I really want to sell their home and I never give up.
On the third day I send another jumbo full color postcard. It uses the same logo, colors etc, and says something to the effect of “See, I told you I never give up.”
Two days Later, they receive another postcard asking “Don’t you want to sell your home? Why haven’t you called?” My competition gave up on day two. I now have 4 marketing pieces delivered to this homeowner. The homeowner knows who I am and they know I want to sell their home.

The response to this campaign is incredible and while I do spend the money to send four, full color postcards (and sometimes a fifth follow up), because I was smart about my list, I’m spending much less than my competitors and my real estate postcard marketing campaigns have an unbelievable rate of return!

Step 3: Save Even More Money on Your Real Estate Mailings

If you follow my steps, you’ll already be saving thousands of dollars on your real estate marketing while making more money. Here’s how to save even more on your real estate postcard marketing:

Use online printers and use a coupon! Many online printers that provide postcard printing offer promotions and discounts.
Order your postcards in bulk all at once. I use the same postcards for every home, so I order all of my real estate postcard marketing materials at the same time. I order them without postage and have them mailed to me. I then print out labels and affix the postage myself for each mailing. Most suppliers give discounts for orders over 500 pieces.

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